Tesla has officially updated the names of its driver-assist systems in China, with the changes impacting Autopilot, Enhance Autopilot, and Full Self-Driving (FSD).
In a message sent to Tesla owners in China, the company stated that the name adjustments were made “to better serve the Chinese market and implement the relevant national management regulations.” The rebranding includes the following updates:
- “Autopilot automatic assisted driving” is now “Assisted Driving.”
- “Basic Assisted Driving” remains the same.
- “Enhanced Autopilot” (EAP) is now called “Enhanced Assisted Driving.”
- “Full Self-Driving Capability” (FSD), which had previously been renamed to “FSD Intelligent Assisted Driving,” is now referred to as “Intelligent Assisted Driving.”
Tesla emphasized that the name changes do not impact the features of the systems themselves or the rights of customers who previously purchased FSD or EAP. The functions remain identical to what was previously offered, but now come with a new name.
The rebranding effort appears to be a response to tightening regulatory oversight in China around the use of autonomous and semi-autonomous vehicle terminology. Authorities have become increasingly cautious about companies marketing systems as “self-driving” or “autonomous” when human supervision is still required. Tesla’s systems still rely on driver attention and input, making the previous labels a potential regulatory red flag.
These changes also come after Tesla’s free 30-day FSD trial, which was set to run from mid-March through mid-April, was paused as the company did not receive the necessary government approvals before starting the rollout.
Here is a copy of the message sent to owners, translated from Chinese.
