Five years ago, when Ford slapped the Mustang badge on the Mach-E, plenty of Ford enthusiasts called it sacrilege. Fast forward to today, and the Mustang Mach-E is dominating its gas-powered sibling, outselling it by a wide margin. The strong sales is part of a broader trend of increasing sales in Ford’s electric vehicle (EV) portfolio.
In the first quarter of 2025, the Mustang Mach-E posted 11,607 sales, a 21% jump over the same period last year, leaving the traditional Mustang coupe and convertible trailing behind with just 9,377 units sold — a sharp 31.6% year-over-year decline.
This shift marks a major milestone for Ford’s EV strategy and may signal a broader change in consumer sentiment. What was once seen as a niche experiment — an all-electric SUV bearing the Mustang badge — is now proving to be Ford’s most potent pony in the sales race.
The Mach-E isn’t winning alone. Sales of Ford’s E-Transit electric van surged nearly 30% year-over-year, and while the F-150 Lightning dipped slightly by 7.2% to 7,187 units, Ford still saw total EV sales climb by 11.5%, reaching 22,550 units in the quarter. Hybrids were also a bright spot, up an impressive 33% from a year ago, with the Maverick hybrid leading the charge. Electric and hybrid models now account for 15% of Ford’s total vehicle sales, up from 12% last year.
Ford executives credit programs like the “Ford Power Promise,” which offered free home chargers and installation for EV buyers, with helping to boost sales and ease the transition for first-time EV owners. The Mach-E also benefits from competitive incentives and tax credit eligibility — although new tariffs could complicate pricing later this year, especially since the Mach-E is built in Mexico.
