Lucid DreamDrive Pro pricing announced in Canada and the US

Earlier this week Lucid deployed a software update for their advanced driver-assist system (ADAS) called DreamDrive Pro, adding features like Adaptive Cruise Control, Automatic Emergency Braking (AEB) and more.

With the update, which essentially completed the suite of currently available features, Lucid has announced DreamDrive Pro pricing for customers in Canada and the US.

For Canadian buyers, adding DreamDrive Pro to your configuration will increase your price by $12,000.

In the US, DreamDrive Pro will set you back $9,000.

That puts the price of DreamDrive Pro higher than that of Tesla’s Full Self-Driving (FSD) in Canada, which is currently set at $10,600.

In the US, DreamDrive Pro is $3,000 less than FSD, which is currently at $12,000 after being increased by $2,000 last month.

According to Lucid, DreamDrive Pro contains the following features:

  • Future-ready hardware for semi-autonomous driving functionality with over-the-air updates
  • Highway Assist
  • Traffic Drive-Off Alert
  • Blind Spot Warning with Blind Spot Display
  • Surround View Monitoring
  • Lane Departure Protection
  • Automatic Emergency Braking
  • Front & Rear Cross Traffic Protection
  • Rear Pedestrian Collision Detection
  • Automatic Park In & Out
  • Park Comfort Braking
  • Park Distance Warning
  • Drowsy Drive Alert
  • Distracted Driver Alert

To do all this, the Lucid Air has 32 multimodal sensors including camera, radar, ultrasonic sensors, as well as long-distance high resolution LiDAR.

DreamDrive Pro is standard on the Lucid Air Dream Edition and Grand Touring, which start at $229,000 CAD and $189,00 CAD respectively.

It is an optional add-on for the Touring ($129,00 CAD) and Pure ($105,000 CAD) variants.

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