Honda’s first mass-market electric SUV, the Prologue, is facing a sharp reversal in fortune. After becoming the second best-selling electric SUV in the U.S. behind the Tesla Model Y late last year, the Prologue has seen its momentum crumble through 2025.
According to Honda’s latest sales update released this week, U.S. deliveries of the all-electric Prologue plunged 86.2% year-over-year in November, sinking to just 903 units compared to 6,800 in November 2024.
Honda confirms the steep decline is directly tied to the end of the federal EV tax credit earlier this fall. Without the US$7,500 incentive, the Prologue’s pricing has shifted from competitive to challenging overnight — a reality that’s clearly reflected in the brand’s latest sales chart.
Prologue Pricing & EPA Range
Despite its sharp downturn, the Prologue still offers solid specs for shoppers willing to shoulder full sticker price, ranging from US$47,400 to US$58,355 (Canadian pricing ranges from $59,990 to $69,900) and up to 308 miles (496 km) of range
Those figures once positioned the Prologue as one of the more capable non-Tesla EV SUVs on the market. But with pricing now effectively $7,500 higher than before for most buyers, interest has cooled dramatically.
Honda’s Tough November Goes Beyond EVs
The collapse in Prologue sales was part of a broader slowdown for the automaker. Honda reported 91,582 total U.S. sales in November, a 16.8% drop from the same month last year. Several key models — including the Accord, Civic, CR-V, HR-V, and Pilot — all posted double-digit declines.
Only one model bucked the trend: the Passport, which jumped 50% year-over-year to 4,363 units. But that single bright spot wasn’t nearly enough to offset the Prologue’s free fall or the downturn across Honda’s SUV lineup.
