Honda’s short-lived push into the U.S. electric vehicle (EV) market appears to be winding down much faster than expected. The automaker is reportedly preparing to end production of the Prologue later this year – a rapid reversal in strategy just two years after the model first launched.
According to a report from Automotive News, production of the Honda Prologue—built by General Motors at its Ramos Arizpe facility in Mexico—is expected to wrap up in December 2026. With no successor planned, the move would leave Honda without a fully electric vehicle (EV) in its U.S. lineup starting in 2027.
Since Canada is also supplied by the Ramos Arizpe facility, we can only assume this decision also impacts the Canadian market. When reached for comment, a Honda Canada spokesperson told Drive Tesla that “sales of the current Honda Prologue will continue in Canada. We don’t discuss speculation or the future of specific models.”
A short-lived EV
The Prologue was introduced as part of a partnership between Honda and GM, riding on GM’s BEV3 platform. The midsize electric SUV was intended to help Honda quickly enter the EV market without developing a ground-up architecture of its own.
At launch, the Prologue offered competitive specs, including up to 308 miles (496 km) of EPA-estimated range and a starting price of US$47,400. Higher trims, including all-wheel drive variants, pushed pricing above US$58,000 while offering slightly lower range figures.
However, despite a relatively strong start in 2025 with nearly 39,000 units sold, demand has dropped sharply this year. Through the first two months of 2026, Honda sold just 1,731 Prologues in the U.S., representing a steep year-over-year decline of roughly 75%.
Part of Honda’s broader EV strategy shift
The decision to discontinue the Prologue comes as Honda dramatically scales back its EV ambitions in North America. Earlier this month, the company confirmed it is cancelling multiple upcoming electric models, including the 0 Series SUV and the Acura RSX, while recording a multi-billion-dollar write-down tied to its EV investments.
In a statement explaining the shift, Honda said: “The situation changed far more rapidly than we expected. The suspension of EV subsidies in North America undercut growth, and competition in China meant we couldn’t provide attractive models or maintain our competitive edge.”
Dealers and suppliers react
The abrupt pivot has created ripple effects across the supply chain. Some suppliers had already invested in tooling and production capacity for upcoming EV programs that have now been cancelled, leaving uncertainty around how those costs will be recovered.
Honda has indicated it will offset some of the lost volume by increasing production of gasoline and hybrid vehicles instead.
Retailers, however, appear more supportive of the shift. Some dealers have pointed to slowing EV demand and stronger interest in hybrids as a reason to welcome the change, suggesting the move better aligns with current consumer preferences.
With production expected to end by the close of 2026, Honda is now forecasting total Prologue sales of around 17,900 units this year—less than half of last year’s total.
The latest in a series of cancellations
The decision is the latest in a series of cancellations for the EV market, particularly in the U.S. It was largely kicked off by Ford announcing last year it was ending the F-150 Lightning, with the automaker deciding to instead build one with a gas-powered range extender. As we have previously reported, Volvo has cancelled the EX30, VW is temporarily pulling the ID. Buzz, GM is killing off the Bolt EV (again), and Nissan has cancelled the Ariya.
Not to be left out, Tesla has also cancelled the Model S and Model X with plans to end production of its two flagship vehicles by the end of Q2 2026. For Tesla, they are cancelling those vehicles to make space at the Fremont factory to instead build Optimus humanoid robots.
