General Motors is on top of the North American auto market for 2024, bolstered by a second place in the electric vehicle segment.
GM ended 2024 as the top-selling auto brand in North America, beating out Toyota, Ford, and Tesla. Across its brands, GM now has a 16.5% market share.
In terms of electric vehicles, GM took the second spot, directly behind Tesla and ahead of Ford, Hyundai, and others.
On the EV side, the SUVs led GM Sales, with the Chevrolet Equinox EV, Cadillac Lyriq, and Chevrolet Blazer EV all selling over 20,000 units. General Motors sold 114,000 EV sales in 2024, a 50% increase in year-over-year sales. With additional offerings coming in 2025, GM is set up for a potentially massive year.
| Vehicle | 2024 Sales |
| Chevrolet Equinox EV | 28,874 |
| Cadillac Lyriq | 28,402 |
| Chevrolet Blazer EV | 23,115 |
| GMC Hummer EV | 13,993 |
| Chevrolet Bolt EUV/EV | 8,627 |
| Chevrolet Silverado EV | 7.428 |
| GMC Sierra EV | 1,788 |
| BrightDrop Zevo | 1,529 |
| Cadillac Escalade IQ | 670 |
On the internal combustion side, GM sales were driven primarily by pickups and SUVs, with the Chevy Silverado, Chevy Equinox, and Chevy Trax leading the way.
If GM can keep threading the needle between launching new and exciting EV offerings on its Ultium platform while maintaining its sales base, the next few years could be exciting for the multi-brand auto giant as the calendar rolls over to 2025.
