United Airlines has reached a major milestone in its inflight connectivity upgrade, completing the installation of Starlink Wi-Fi on more than 300 regional aircraft in less than a year.
To coincide with the achievement, the airline is launching a new Super Bowl advertisement highlighting the expanded availability of Starlink across its fleet and the improved onboard internet experience now available to passengers.
United says it has now completed Starlink installations on most of its two-cabin regional fleet, representing one of the fastest technology rollouts of its kind in commercial aviation. That means more than 25% of the airline’s daily departures—roughly 1,200 flights—are already equipped with Starlink, giving millions of passengers access to fast, low-latency connectivity at cruising altitude.
To put the scale into perspective, over the past 10 months United has carried more than 7 million passengers on Starlink-enabled aircraft across approximately 129,000 flights. During that time, travelers connected an estimated 3.7 million devices, and customer satisfaction scores for inflight Wi-Fi on those planes nearly doubled compared to aircraft using legacy satellite systems.
To celebrate the achievement, United is taking the message to the biggest advertising stage in the world – Super Bowl LX on February 8, where the airline will debut a new commercial centered on Starlink Wi-Fi and what it enables onboard.
“We are focused on what we call ‘travel truths’ in our advertising, so with this spot we wanted to recognize the truly giant leap Starlink Wi-Fi represents for our customers and what is now possible,” said Maggie Schmerin, United’s Chief Advertising Officer. “Starlink is transforming the inflight experience on United planes with reliable connectivity that enables everything from productivity to streaming the biggest football game of the season.”
United isn’t stopping at its regional fleet. The airline expects to install Starlink on more than 500 mainline aircraft by the end of 2026, bringing the total number of equipped planes to over 800. Certification efforts are underway for multiple aircraft types, including the Boeing 737-900ER, Airbus A321 family, and Boeing 777.
