Tesla has quietly made a subtle change to its lineup — this time removing complimentary key cards from new vehicle deliveries. The discovery was made after the automaker deleted language from the Model 3 and Model Y owner’s manuals that previously stated: “Tesla provides you with two Model 3/Y key cards, designed to fit in your wallet.” (via Not A Tesla App)
Now this section of the manual simply talks about how the key card operates.
The change, which occurred following the launch of the Standard versions of the Model 3 and Model Y, suggests that key cards will no longer be included for free in those vehicles, and possibly the Premium trims as well.
The language remains in the manuals for the Model S, Model X, and Cybertruck.
Key Cards Become an Optional Accessory
Since the launch of the Model 3 in 2017, Tesla has supplied two credit-card-sized RFID key cards with every car. These cards served as a backup to the Tesla mobile app, allowing owners to unlock and start their vehicles by tapping the card on the driver’s side pillar. Now, it appears that Tesla plans to sell the cards separately for C$55/US$40, the current pricing available through its online shop, instead of including them with every delivery.
While the adjustment might seem minor, it reflects Tesla’s broader strategy of streamlining production and trimming costs wherever possible. Similar steps have been seen before — from removing standard ultrasonic sensors and lumbar support controls, to no longer including Mobile Connectors — all aimed at improving margins and simplifying logistics.
Pushing Toward a Phone-Only Future
Tesla’s decision likely stems from how most owners already use their vehicles. The majority now rely exclusively on their smartphones to access their cars, thanks to Tesla’s “Phone Key” system. Using Bluetooth or ultra-wideband technology, the app automatically unlocks the vehicle as the driver approaches, making physical keys unnecessary for most daily use.
However, not everyone is thrilled about losing a physical backup. The key card provides a reliable alternative when a phone battery dies or when lending the car to someone else. Without it, new owners could find themselves in awkward situations — such as being locked out or unable to leave a card with a valet or mechanic.
Another Step in Cost Optimization
For Tesla, the change is as much about efficiency as it is about savings. Even if each key card costs the company only a few dollars to produce, eliminating them from hundreds of thousands of vehicles per quarter could translate into millions in savings annually. It also allows Tesla to sell the accessory separately, adding a small but meaningful revenue stream.
As Tesla continues its push toward affordability with its new Standard trims, removing lower-priority items like key cards aligns with the company’s long-standing “simplify and scale” philosophy. While it may frustrate some owners, it’s another clear example of Tesla’s willingness to quietly make small changes that add up over time — even if it means buyers need to pay extra for something that once came standard.
