After facing months of slowing momentum in several European markets, Tesla is showing signs of a turnaround. In June 2025, the company made a comeback by topping sales charts in multiple countries—including a historic first in Türkiye, where the Model Y became the best-selling vehicle overall.
The electric automaker also reclaimed the top spot in other European markets like Switzerland, Italy, and Ireland, signaling growing momentum for the second half of the year.
According to data from the Automotive Distributors and Mobility Association (ODMD), Tesla sold 7,235 Model Y units in Türkiye last month, significantly outpacing competitors like the Volkswagen T-Roc (5,037 units) and BYD Seal U (4,382 units). This marks the first time a Tesla has topped the overall vehicle sales chart in the country.
Meanwhile, in Switzerland, Tesla also led the automotive market in June with a 17.3% share, making it the top brand for the month. The Model Y was again the best-selling vehicle, with 689 units sold, followed by the Škoda Elroq (349) and Škoda Enyaq (227). Not to be left out, Tesla’s Model 3 also made the top five.
The momentum continued into Italy, where Tesla captured a 21.4% market share—more than triple that of its nearest competitor, BYD (5.9%). The Model Y led all models with 902 units sold, while the Model 3 secured second place with 793 units. BMW’s iX1 was a distant third at 320 units.
However, it was Ireland where Tesla delivered its most commanding performance, where it seized 43.5% of the market. The Model 3 and Model Y were the top two selling vehicles, with 296 and 246 units sold respectively. Smart, Hyundai, and Kia trailed far behind in both brand and model rankings.
Sales in these markets contributed to Tesla delivering over 384,000 vehicles globally in the second quarter of 2025. This was a 13% decline compared to the same quarter last year, and the second quarter in a row of declining deliveries. This figure was in-line with analyst expectations, and now all eyes will be on Tesla’s Q2 2025 financial report, which will be published after market’s close on July 23, 2025.
