Tesla Model Y Leads in Norway and Spain as European Sales Rebound in June

Tesla continued its European sales rebound in June thanks to the launch of the new Model Y, with a strong performance in Norway, where it accounted for more than a quarter of all new car registrations.

According to the Norwegian Public Roads Administration (OFV), 5,004 Model Y units were registered in June, marking a 115.3% year-over-year increase. The Model Y’s dominance helped push Norway’s total battery electric vehicle (BEV) market share to 96.9%—an astounding marker in the world’s most electrified markets.

The Model Y’s commanding 27.2% market share dwarfed the second- and third-place vehicles—the Toyota bZ4X (825 units) and Volkswagen ID.4 (714 units). Other top performers included the Tesla Model 3 (639), BYD Sealion 7 (604), VW ID.3 (573), and Volvo EX30 (433).

Out of 18,376 new car registrations in June, 17,799 were fully electric. This is a sharp increase from the same month in 2024, when electric cars held an 80% market share. On a year-to-date basis, BEVs account for 93.7% of all new registrations in Norway, underscoring the country’s shift away from combustion and hybrid vehicles. Plug-in hybrids dropped 83.7% compared to last year, while traditional hybrids plunged 89.1%. Gasoline and diesel engines together made up barely 1.1% of the market.

On a year-to-date basis, the Model Y leads with 11,006 registrations, far ahead of the bZ4X (4,801) and ID.4 (3,923).

Sales have been buoyed by aggressive financing offers, including zero or low interest rates, and Norway’s first interest rate cut by the central bank, which has spurred consumer confidence. “Several campaigns with zero per cent or very low interest rates for new car purchases have significantly boosted sales,” said OFV Director Øyvind Solberg Thorsen. He also noted that despite Tesla’s strong showing, rising competition and frequent model updates across brands are intensifying the battle for new car buyers.

Globally, Tesla’s June performance showed similar signs of recovery. In Spain, Model Y registrations surged 127.2% to 1,179 units, and overall Tesla sales rose 60.7% to 2,632 vehicles. In the UK and the Netherlands, Tesla sales jumped compared to May, with the company becoming the best-selling EV brand in both markets.

However, challenges persist. Tesla’s registrations in Sweden, Denmark, France, and Italy continued to decline year-over-year in June, highlighting ongoing issues stemming from rising competition and controversies surrounding CEO Elon Musk.

Still, the June surge suggests that the refreshed Model Y could help Tesla regain momentum, particularly in EV-committed markets like Norway. Whether this resurgence is sustainable remains to be seen, but for now, the Model Y has cemented its place at the top of Europe’s most electrified nation.

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