Tesla sales are soaring in Norway, as new data shows the automaker posted an impressive 213% year-over-year sales increase in May 2025. According to the Norwegian Road Federation (OFV), a total of 2,600 Tesla vehicles were registered during the month, marking the company’s strongest monthly performance of the year and the second-best May in its history in the country.
The surge in sales in Norway comes amid a backdrop of historically low sales in many other European countries in 2025.
In Norway, driving the surge was the new Model Y, which accounted for 2,346 units—or nearly 90% of Tesla’s monthly volume—making it the top-selling vehicle in Norway once again. The Model 3 also saw a notable recovery, with 253 units sold, representing an 87% jump compared to May 2024.
With the strong performance in May, Tesla ended the month as Norway’s third-best-selling auto brand, boosting its market share to 18.1%, a significant leap from its three-month trailing average of 11.8%.
May’s results not only mark a sharp 184% increase over April but also strengthen Tesla’s second-quarter performance in the country. The current quarter is now shaping up to be the automaker’s third-best on record in Norway, with sales for April and May already up 123% compared to the same period in the previous quarter.
Year-to-date, Tesla has delivered 7,381 vehicles in Norway, an 8.3% increase over the first five months of 2024. That figure already accounts for nearly one-third of the company’s total deliveries in the country last year.
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Tesla’s strong rebound comes after a sluggish start to the year, which was partly attributed to growing competition from Chinese and European EV brands. To regain traction, Tesla introduced several customer incentives across Europe, including zero percent interest financing in Norway for new Model Y deliveries made before the end of June.
These incentives appear to be working, particularly as Norway remains one of the most EV-focused markets in the world. Battery electric vehicles (BEVs) accounted for 92.7% of all new vehicle registrations in the country so far this year, as the nation continues its transition away from internal combustion engines.
